How good your jewelry looks is your sales power when running an online jewelry business. Spot on, and you’d quick to prick potential customer’s interest. When it sucks, you are sending a go-elsewhere signal. The logic is simple, if your jewelry photography can’t convince customers to buy, you should your copy can’t. No matter how well-crafted it is.
How do you make your jewelry sing the buy-me-melody loud and clear? Below is a guide to making things happen.
Jewelry photography comes with a lot of dos and don’ts. After going through this walkthrough, you wouldn’t have to worry about those scary jargons like smudges, reflection, lighting, aperture, etc. They are quite confusing, right? You will know your way around them from this article and you’d come out with a pro-like handiwork.
Steps to Make Great Jewelry Photography
Having invested in the best photography gears, it’s time to start uploading great photos of your product and start making every click count. This step-by-step guide will walk you through how to take your magazine-quality shot.
Step 1: The Table Set Up
Your number one job is to figure out the ideal place to call your studio. Once you’ve identified that, you can now set your shooting table. If you are banking on natural lighting, you need to set up your table to either right or left close to a window. The closer it is the better, just ensure it is positioned at 90.
Your next line of action is to figure out how to set up your paper sweep vertically. If next to a wall, taping your sweep to the wall will be better. Else, you will need something else like a block of wood or concrete to secure it in position.
Once you’ve set up your sweep intact in place, position your tripod directly opposite your set up. Ensure you leave enough space for your jewelry to stay.
Step 2: Positioning Your Lighting
If you are completely a newbie, chances are you will be shooting with natural lighting. By placing your table 90-degree either to the left or right of a window as explained in step 1. you already set up lighting.
However, if your lighting source is artificial, there might be a little tweak to how you set it up.
At an angle of 45-degree to your gemstone, place your softbox and one light source at the level until you achieve even lighting. Ensure your jewelry is placed at the center of the sweep. If too distanced, you may see some shadowing in the background. You can get rid of this shadow by adjusting the position of your jewelry frontward until the shadow disappears completely.
Step 3: Styling Your Jewelry
Yes, it’s good to keep it simple. But you can add some twist to your jewelry photography to make it more unique and interesting. Just make sure you avoid overkill.
For starters, a white background is always better. However, if you’ve found a way around jewelry styling you can step up your game by placing your jewelry on backgrounds like a marble slab, simple texture, or other off-whites.
Styling also involves how you like to present your jewelry to people. This means it isn’t limited to background, instead of using only paper sweep behind your shots, how about adding ring holders for rings or taking combo shots of the jewelry piece. Juicy, right? You start simple but never get stuck.
Step 4: Gemifying your gemstone
If you want your jewelry to stand out more, then you need to gemify your gemstone. How? Make your jewelry neat and polished. What most jewelry photographers don’t know is that, if you capture your jewelry with a great camera and under sufficient lighting, the result will reveal some invisible details and marks, which can mar your product image.
For this reason, ensure you clean off the finger imprint every time you touch your jewelry and make sure it’s well polished before any shot. Also, dust can impair the image quality of your jewelry. Make sure you wipe them away always.
Step 5: Setting Your Camera
Now, you’ve set up your table, lit up the setup, position your sweep and polish your jewelry. It’s time to position your camera. The former determines how detailed your shot will come out while the latter keeps it focused.
Positioning your camera is mostly about two things, your aperture and ISO setting. You want to give your customer a crisp and complete focused photography that captures every damn detail, then you need to make it more physical. The recommended aperture setting is f-11 or above while the preferred ISO setting should be ISO 100 or below.
Step 6: Taking Your Shots
It’s time to shoot! Put your camera on the tripod and let it look down on your jewelry. Adjust your light source from both sides and set each to small power and angle down on your product.
Ensure your view is white balanced. Take care of any reflection before making the shooting. Once you are sure there isn’t any ugly bright spot, click and start shooting.
Step 7: Brushing Things Up
There’s a final stage that matters after taking the photo of your product, which is to make your photo store-ready. This is where retouching your photo to make it more professional and beautiful comes to play.
The best way to go about post-production processes is either to hire a professional editor or do it yourself. Hiring an editor to retouch your photo will cost you some money but save you time. If you choose to do it yourself, you’ll need to invest time in learning photo editing. Both are good but it’s all up to you.
Interestingly, you can get some free photo editing tools that are easy to use. With just some hard work, you can come up with stunning jewelry photographs that can be used on your eCommerce store and your other online channels.
With software like photoshop and adobe lightroom, you can create a template to align, crop, and set margins consistently for your product. Else, hire a skilled post-production editor to help bring your jewelry photography to life.
Simple as that, that’s the little struggle behind every astonishing jewelry photograph that pops. You see them around too often; you can create something like that by following this guide. So, get started and you will know more the more you practice.